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To celebrate the launch of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique partnership has been formed. The Pokémon Company alongside the Natural History Museum are opening a temporary store featuring special items. Fans can look forward to offerings including stationery, plushes, and artwork all inspired by the museum's theme. For collectors, though, will be a specially made Pikachu card, given as a gift with purchase at the pop-up. This shop is scheduled both on-site at the museum to its web counterpart from January 26 to April 19.

Pokécology That Inspires the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology represents a much-awaited volume filled with stunning artwork depicting Pokémon in their natural habitats. The concept is the kind of research an in-world scientist might publish after adventurers submit their data, or a naturalist's journal could have sketched if the famous islands were populated by Pidgeys instead of birds. A key appeal stems from the book's scholarly treatment, presenting Pokémon as a legitimate subject for inquiry. Author Yoshinari Yonehara and illustrator Chihiro Kinoshita each possess doctorate degrees in animal behavior and ecology.

What Makes This Promo Card Different

The company regularly for The Pokémon Company special edition cards for big events or crossover partnerships. A lot such collector items typically highlight the iconic mouse Pokémon who serves as the franchise mascot. The factor setting this latest promotion apart is its distinctly bigger dimensions. Although precise specs have not been immediately shared, availability is guaranteed to be highly restricted, and customers able to get only a single card with each transaction.

Curbing Speculator Activity

According to an official statement, some of the pop-up items will also be sold beyond the institution itself. But, a wider release is slated for select retailers in the UK. Critically, collectors will not be able to acquire this promo via the online Pokémon Center. While reseller interest is a given, it appears they're going to have a difficult time hoarding mass quantities on this occasion. For those feeling left out, consider an alternative like Pokémon Fossil exhibit headed to the Windy City in the coming months.

"Every penny from purchases made in the museum store and its web shop, which covers Pokémon products, support the Natural History Museum’s charitable mission. That encompasses the efforts of hundreds of researchers who are scientific inquiry to discover answers to the planetary emergency," the statement notes.